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addvance: a history in logos

filed in our blog and posted on April 24th, 2013

Addvance Business Solutions, like any business, adapts to the changes in times and sector evolving to stay at the forefront. As we introduce our new corporate identity we thought it would be interesting to see how we have developed over the last 20 years.


ABS Logo 1994 Optimised

In 1994 when we set up Addvance with 2x D’s it signified our belief in ADD-ing value.



In 1998 a move away from a traditional font was a simple generic progression.


ABS Logo 2000

2002 saw a redesign, the use of the + sign between business + solutions  emphasised the desire to add value. The double D is now a reference to fast forward.


Logo 05

In 2007 we reacted to new more vibrant colour ways and 3D imagery, led from our web site.



This is our new logo, adopting a separate graphic fast forward symbol with contemporary colours and typeface.

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